LinkedIn is one of the best social media networks for business to business brands looking to expand their reach online. If you are using the best times of the day as we have mentioned before in another post you have a good chance that your updates on the network will be noticed.
You can improve your chances even further by enhancing your posts. According to LinkedIn there are more than three million businesses with LinkedIn Company Pages and 87% of users trust the platform as a source for information that affects their decision making.
Here are some of the best tips for improving your LinkedIn Campaigns.
Those links that that are directly uploaded to LinkedIn are stripped of any URL tracking token you have attached. Therefore, you have wasted your time if you have added a UTM code to track campaign results. However, if you use URL services like bit.ly or ow.ly you can hide the UTM parameters within your URL within a shortened link. These won’t be stripped by LinkedIn and therefore you can track all the traffic from LinkedIn.
Don’t update your LinkedIn profile multiple times a day with new content. Instead post one item per day (preferably on Tuesdays, Wednesdays and Thursdays) and promote that one item each day. By promoting just one post you are increasing the interest and the amount of engagements that content will generate. If you can generate enough interest it will come to the attention of LinkedIn who will then share the popular post with other people on the platform, boosting the visibility of your content and brand while also increasing your web traffic.
While Twitter and Facebook rely on more conversational updates, research has shown that LinkedIn users are more appreciative of marketing materials. To ensure the marketing materials are well received add value to the content so that there are lessons your readers can instantly implement in their lives.
There is considerable evidence to suggest that LinkedIn groups should be a primary focus for your LinkedIn campaigns. More than half of all users will join 10 or more groups and groups are often cited as the most favoured feature of the network. If you are genuine on the groups and aren’t just spamming them with your content you can attract potential clients to your brand’s profile, add connections and generate leads.
LinkedIn announcements are a powerful tool for drawing attention to your brand and generating leads. Research from companies like Hubspot and others, have seen that when an announcement has been made from a LinkedIn group, an increase in the number of leads is seen on the day. The spike also slowly decreases meaning there are a higher than average number of leads created over the days that follow a LinkedIn announcement. To utilise this you could create your own group or alternatively use another group to press your announcements for you. To do this you must add to the conversation and engage the audience in meaningful conversation, i.e. not just about yourself. Then, when they trust you, the group leaders are more than likely to share your announcements.
LinkedIn is a great way to market your business to other professionals across the world. There are certain best practices that can help you to develop leads at a rate which will support the growth of your business and improve your profits. Use the suggestions above to see improvements in your marketing efforts and your brand’s exposure increase.
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