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Four Top Social Media Marketing Books To Improve Your Campaigns

Four Top Social Media Marketing Books To Improve Your Campaigns
by Priyanka Sharma Posted on Saturday, November 1, 2014
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A significant number of businesses are now performing some sort of social media marketing. That is a lot of competition to beat in order to get noticed. Therefore, every advantage you can obtain is going to give you better results and make your social media marketing more cost effective.

Learning more about the best practices for your social media marketing campaigns can be done on the internet and with books. There are countless books out there explaining some of the best practices for social media marketing. Sometimes, this makes it hard to know which ones are best for you. 

Here is a quick list of some of the essential reads for you and how they can benefit your social media marketing campaigns.

1. The Zen Of Social Media Marketing, written by Shama Kabani

Released in early 2013, this book is incredibly easy to read, yet has powerful information that will support your social media marketing campaigns. The introduction is written by Chris Brogan who pretty much establishes this book as a great buy that will support your efforts.

This book was written for those who are new to marketing via social networks and have no clue where to start. Therefore, you won’t find tips how to analyse your results in-depth or how to adjust your campaigns to certain scenarios. But, if you are new to social media, this is certainly one of those books that should be on your shelf and read regularly.

2. Social Media Engagement For Dummies, written by Danielle Elliot

A list on “how to do something” books would not be complete without at least one “for dummies” guide. This book certainly does not disappoint as it gets straight to the point and tells you exactly what you need to know for the all important part of social media marketing: engagement.

Filled with good guides, useful tips and practical advice, this book may be long but it will give you a head start on most social media networks.

3. Klout Matters, written by Gina Carr and Terry Brock

Klout works very much in the same way as the Sociota social score. The number of followers and interactions that you have all lead to a greater score that demonstrates how influential you are on social media: the higher the score, the more influential you are. Therefore, reading this book can help you grow both scores for your social media profiles.

This book is also highly recommended by other industry bestselling authors such as Harvey Mackay, Jeffrey Gitomer and Mari Smith. 

The book is a little more in-depth than some others. However, you can certainly improve your campaigns significantly and grow your reach. 

4. The Social Media Advantage, written by Holly Berkley and Amanda Walter

If you’re running a small business, the campaigns that large corporations employ might not be suitable for your business. This book offers you the opportunity to grab the attention of your target audience without losing your small business identity.

While this books won’t give you the large scale campaigns that many may be looking for. This book will offer you campaigns that will be highly engaging and attractive to your audience. Therefore, if you are running a small business – this could be the ideal book for you.


Social media management, like with any other area of your business, requires some time to learn the best practices. You could do this by trial and error or you could invest in some of the best literature on the market to hone your skills and deliver excellent social media marketing campaigns. Try reading some of the books above and learn from them.

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