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How To Avoid Social Media Burnout

How To Avoid Social Media Burnout
by Nikhil Tiwari Posted on Monday, September 22, 2014
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A successful social media campaign can drive traffic to your site, generate leads and improve your revenue. To achieve these goals, you need to put in a lot of hard work, be flexible and consistent on your profiles.

Social media can cause burnouts because of the time demands of managing your profiles and your business. Therefore, you need to consider methods to balance your workload to ensure your efforts are returning the maximum benefit for the least costs.

Here are five ways to engage your audience on social media without suffering from a burnout.

1. Planning Sessions

At the beginning of the week and morning you should hold a meeting to plan your time wisely. Social media can be very time consuming if you don’t set limits on your activities. Look at the work you need to complete and what time you can afford to be online.

You can minimise the amount of time you spend online by utilising resources like Sociota to schedule all your messages for the week in a just a few minutes. Then as you go through the week less time will be needed to maintain your accounts.

2. Use Resources

There are a number of other tools that can be utilised to increase your productivity. Firstly, create a social media database where you store the content you want to share regularly. This allows you to create a schedule very quickly. A word document is one of the best options for creating this database. On each line include the content and the link to the webpage.

Secondly, sign up to a social media management tool and use their resources to schedule in content but also to monitor your current statistics. From analysis tools you’ll be able to see which updates are working and tailor your future releases so you are only publishing high quality content.

3. Step Away From The Machine

Sometimes it is best to leave the computer and do some work offline. This gives you time to reflect on what actions you have undertaken on social media and how that has worked for you. As well, you’ll be able to identify opportunities that you weren’t seeing before because you were too engrossed in your standard strategy.

If you have any physical work around the office this can be the best option. Physical exercise has been proven to support the mind in creating new ideas and refreshing it after a mentally intensive period.

4. Create Content That Attracts Your Audience

Using the analysis from your social media management tool, create content that resonates with your audience. The updates that often generates the most interest includes content that:

• Entertains.

• Educates.

• Excites.

Therefore create a mixture of updates that fits one of those descriptions. If you create content of high value, you will find people will share more frequently and this will increase your social reach exponentially.

5. Be Social

Social media is all about connecting with audience and having a conversation. There are several processes to this. The first is to share content your target audience is publishing and then converse with them using the @mention tag or making comments on the appropriate page.

The more you engage with your audience the greater they will share your published content. It will also demonstrate you are socially responsible, a key trait for consumers looking for potential suppliers.

Finally being social allows you gain more attention for less actions; giving you more time to concentrate on other areas of your business.


Social media can be time consuming. However, there are several options available for your business to grow and achieve considerable success with the most time efficient activities. Read the advice above and consider implementing them into your social media strategy and see the higher ROI you can achieve.

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