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How To Become An Industry Leader On Social Media




How To Become An Industry Leader On Social Media
by Priyanka Sharma Posted on Saturday, December 20, 2014
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Did you know what and how you communicate on social media can largely influence your online presence? The higher your reputation is, the better are your chances of becoming an industry leader.In social media terms, a loyal fan base is often built in the form of followers and likes. Foxfans is a great source that helps attract more followers and likes on Instagram. The bigger your following, the more will be your reputation on social media, and that's how you become a reputable social brand.In this article, we will discuss the best possible ways to establish yourself as an industry leader on social media...

#1: Find the right social media platform

It's always good to share your content across various social media platforms, but not at the expense of missing your target audience. Know where your target audiences are active, and customize your social media promotions towards those platforms. For instance, Instagram is a great platform to attract the younger generation in the age group of 18 to 29 (37% of Instagram users fall into this category), Twitter is a nice channel to reach out to more people in the age group of 25-34 (33% of its users are included in this category), LinkedIn is a great site to target people that are 30+, and Facebook is a wonderful channel to reach people above 32 (as most of the teens have already left Facebook).

Here is a wonderful example of how Marketo gained more exposure on social media with its brilliant promotion. With its target audience consisting of business owners and professionals, the company knew where to promote its content - it did so on LinkedIn.

Industry Leader On Social Media

#2: Launch your blog on social media

 

Mere social media promotion can't get you the attention that you desire. You need a blog to post your content and provide links on social media. Have something interesting? Put out your ideas on your blog and give visitors a chance to share and like your content on social media. Your content can be of any type - text and images, infographics, or videos, but the quality of the content is what matters the most. The idea of launching your blog on social media can help supercharge your traffic as well as build a loyal following for your brand.

#3: Share your content across all social media platforms

This might sound like a contrary to #1, but don't get me wrong, the case in point is thatyou have a brilliant business plan and want to be seen by more people. Reaching your target audience as mentioned in #1 is your main objective, however, you would like to be seen by others as well. Tweak your content and share across all social networks. Keep in mind that content quality, timing, visual appeal all matters when you post across various social networking sites.

To reach out to more audience, you can consider posting your article URLs via interactive chats as you see in the image below.

Industry Leader On Social Media 2

#4: Connect with social media influencers

I can recollect how a newly launched retail store in my area gained more publicity by having its outlet setvery close to an established high-end retail store. If you want to gain better association, you need to connect with social media influencers. This includes social media experts and bloggers who are up-to-date with the latest industry trends and already have a credible following on social media. Ask them to guest post for your blog and provide a backlink or two in return.

The following is a great example of how Buffer used this 'guest posting tactic' to gain more social media attention. It featured quality articles from popular social media bloggers and gained quality content for free (literally).

Industry Leader On Social Media 3

Wrapping up

These are some great ways by which you can gain a loyal social media following. However, keep in mind becoming an industry leader on social media doesn't happen in a month or two. It takes time, but you will be rewarded for your hard work. After all, social media has rewarded many brands that have worked hard genuinely. Then why not yours?


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