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Complete social media analysis of three telecom operators in India,@airtelindia, @ideacellular, @RelianceMobile based on their Twitter profiles. Out of the three analyzed profiles, airtelindia (twitter) has come up with the best overall performance.
This presentation will diagnose the reasons, as to why Airtel is the most popular brand and why reliance is not able to gain that level of consumers interest on Twitter. The profiles are analyzed in this report on 4 different metrics - Reach, Activity, Engagement and Sentiment.