There are many different types of Tweets you can use within your Twitter campaigns to draw attention to your brand. Each one has specific advantages and disadvantages, but used in the right way can greatly increase the awareness for your brand.
Here are the names, descriptions, advantages and disadvantages of those tweets and how you can best use them to expand your online reach.
1. Sales Tweets
These are probably the most common type brands use, yet their use can be fairly ineffective. A sales tweet is one where a brand publishes one which is solely for advertising a product or categories of products for the purpose of selling. For instance, “Buy your child’s school shoes here <LINK> 20% off retail prices” would constitute a sales tweet.
According to research only 1% of sales online can be traced back to social media updates and that includes all the other platforms. Also, brands who publish only this type of content will likely not generate significant retweets or other interactions.
Yet it is also important to use a sales tweet from time to time to gain an awareness of what your brand sells. Probably the best use for this type of tweet is to use it as references to landing pages where you are directing the reader to a page offering a free gift for email contacts. While you are not selling anything directly, it does relate to the top end of the sales process.
2. Content Tweets
These tweets are there specifically to promote content you have on your blog. The content being advertised should provide useful advice for the reader so they can take action and make improvements to their life.
Content tweets are very useful at gaining attention for your brand and can entice many readers to your site. However, if the same tag is used by brands it can lessen the amount of interaction each time the content is used. Therefore always look at re-writing the description every time you republish the content.
Content tweets should also be the main focus of your campaigns as they show your brand is a resource centre, trustworthy and an expert in your industry.
3. Advice Tweets
Advice tweets are those which contain a single piece of information designed to educate your audience. Normally these can be statistics or are sometimes quotes from public figures. Either way, these are not designed for attracting customers to your brand’s website but rather to be shared a lot as these tweets do achieve this success.
There is a problem however that your advice tweets may seem nonsense by your audience. There could be conflicting opinions, research or there is no evidence for what you are writing. Therefore, sometimes it is important to consider this when you are creating your schedule and perhaps not publish this type until after you’ve gained some recognition in your field.
These are another common example of tweets. The frequency of retweets should be on par with the number of your own content and sales tweets. Publishing these either by directly retweeting or by using the “RT @....” has several benefits:
1. It gives more content to your audience establishing you are a resource.
2. It encourages others to share your content.
3. It demonstrates you are an active member of the community and worth following.
4. It gives variance to the brand image.
Conversation tweets are often started with the “@...” tag and are general conversation. These are great to have, but they should be spontaneous and not planned in advance. Customer service and responding to queries could also be included with these, though they might also be considered advice tweets.
6. Spam Tweets
Unfortunately Twitter is not immune to spam. In fact, spam happens on a regular basis with people often using the “@...” function to directly sell a product or service. This is poor practise, especially if you don’t target the audience correctly and use only your followers or people using a random hashtag / topic.
I would never recommend using these Tweets and instead concentrate on sending readers to landing pages. It certainly isn’t polite to directly sell a product to individuals on Twitter.
There are many different types of Tweets that your business can use. It is often best to pre-plan 4 content tweets, 3 advice tweets, 3 retweets and 1 sales tweet per day. You can then add conversational and other retweets as the day goes on.
By using this strategy, will see your Twitter account grow, the traffic to your website increase and the quality of leads you generate improve.
What type of tweets do you use? Let us know in the comments below?
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