Social media is one of the best ways to build awareness for your brand. The majority ofcontent published online is marketing designed to direct the audience to visit a website. With so many businesses looking to develop relationships with their customers in this manner, it is little wonder the majority of social media campaigns don’t reach their full potential.

What your brand needs to do is differentiate itself. To d

One question that many small business owners ask revolves around choosing the best social media network for their marketing campaigns. One thing that comes out of such a question is the fact that small businesses have realized the huge opportunity presented by social media in marketing their businesses. According to Steve Strauss the writer of the best seller book titled Small Business Bible ,the marketing world has changed over the period of

In any game out there, rules govern the conduct and how players are supposed to relate with eachother. Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule stat

There has been a long standing relationship between the two social media network rivals. Instead of being fierce rivals that insist you use one or the other, they allow you to share content between platforms automatically.

This is great for those businesses and individuals that want to share the same content with both platforms on a regular basis. Howe

LinkedIn is one of the best social media networks for business to business brands looking to expand their reach online. If you are using the best times of the day as we have mentioned before in another post you have a good chance that your updates on the network will be noticed.

You can improve your chances even further by enhancing your posts. According to

The holidays are the most awaited time of the year for the four ‘F’-words, don’t get me wrong, i am talking about Friends, Family, Food and a Fresh start. Well Food is taken care of by the Family, which makes you a ‘Family Guy’ and the Friends are always around if you have beer. But what about a ‘Fresh Start’ also the new year is enough days from now to still concentrate on the present