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Vartika Srivastava Thursday, October 8, 2015

Significance of Keywords in Social Media Strategy

The first thing that strikes mind on listening the word, “keyword” is its relation with the search engine rankings. People tend to overlook importance of keywords while developing their social media strategy. However, keywords play a crucial role in company’s brand positioning and converting website traffic into lead generation. In such a scenario, sticking to just one formula for monitoring

Vartika Srivastava Friday, September 25, 2015

How to Design Social Media Marketing Strategies for your Business?

Understanding your target audience is an important aspect of any online business. With different social media platforms entering the web world, the need of the hour is to design your social media marketing strategies in an effective manner to reach out to your specific audience. Several online businesses are hiring services of social media management companies to develop marketing strategies.

According to Reuters,“Socia

Vartika Srivastava Thursday, September 17, 2015

How to boost your Online Business using Social Media Analytics and Reporting


In the Online business world, Social Media Analytics and Reporting plays a key role in enhancing audience engagement and social media marketing. However, online businesses are not able to fully leverage the benefits of Social Media Analytics and Reporting. Leveraging its value, businesses can be greatly benefitted in terms of enhancing their brand value and on

Nitin Tripathi Wednesday, September 17, 2014

Four Strategies To Employ For The Success Of Your Brand

There are a number of social media platforms that have sprung up over the years and they are all great places to make known your brand. With the right Social Media Management and Monitoring platform, your recognition will grow and this is through the marketing and automation tools made available by that particular platform. When this happens, prospects are targeted and sales are driven through the sales funnel enabling you to establish a footh

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