Sociota Blog

socialmedia




Priyanka Sharma Saturday, January 10, 2015

Use Your Social Media Profiles and Get Sociotized

Sociota is a Simple, fast, affordable social media platform that enables its users to monitor and manage multiple pages and profiles via single dashboard. Sociota keeps a track of all the sociotized profiles and scores them on four basic factors - Reach, Activity, Engagement and Sentiment. You can Sociotize keywords or profiles you want to track and make their reports available publicily which can be viewed in future too. Here is a demo on&nbs

Priyanka Sharma Tuesday, January 6, 2015

Complete social media analysis of three telecom operators in India,@airtelindia, @ideacellular, @RelianceMobile based on their Twitter profiles. Out of the three analyzed profiles, airtelindia (twitter) has come up with the best overall performance.

This presentation will diagnose the reasons, as to why Airtel is the most popular brand and why reliance is not able to gain that level of Read More

Priyanka Sharma Tuesday, January 6, 2015

Social Media Analysis of top Telecom service providers in India

Complete social media analysis of three telecom operators in India,@airtelindia, @ideacellular, @RelianceMobile based on their Twitter profiles. Out of the three analyzed profiles, airtelindia (twitter) has come up with the best overall performance.

This presentation will diagnose the reasons, as to why Airtel is the most popular brand and why reliance is not able to gain that level of Read More

Priyanka Sharma Saturday, December 20, 2014

How To Become An Industry Leader On Social Media.

Did you know what and how you communicate on social media can largely influence your online presence? The higher your reputation is, the better are your chances of becoming an industry leader.In social media terms, a loyal fan base is often built in the form of followers and likes. Foxfans is a great source that helps attract more followers and likes on Instagram. The bigger y

Priyanka Sharma Monday, November 17, 2014

Creating The Perfect LinkedIn Posts

LinkedIn is one of the best social media networks for business to business brands looking to expand their reach online. If you are using the best times of the day as we have mentioned before in another post you have a good chance that your updates on the network will be noticed.

You can improve your chances even further by enhancing your posts. According to

Sociota Saturday, November 15, 2014

What is new in Sociota 3.2

The current version of Sociota is the next generation Social Media Dashboard that uses the power of collaborative social media analytics. What this means is that any keyword or profile once Sociotized and made public, remains available for others to view in the future too. Similarly, all the keywords sociotized by others remain available for you too. Following is a breakdown of the services offered on Sociota.

 

Socia

Priyanka Sharma Saturday, November 15, 2014

How Your Christmas Campaigns Should Be Run

The Christmas holidays are a time when many businesses shut down their offices and nobody is there to update social media profiles. However, often, the Christmas afternoon and Boxing Day is one of the busiest days for users: many of whom are looking to test their gifts from loved ones.

For retail businesses, this could be an important period for your social media s

Priyanka Sharma Friday, November 14, 2014

How To Generate More Interest In Your Tweets?

Are you looking for a better response to your content on Twitter? Are you hoping you can generate more traffic, leads and sales through Twitter and the content you publish? Then read these tips about how you can improve your Twitter updates to gain more shares, comments and followers.

1. Include An Image Or Video

Images are one of the mos

Priyanka Sharma Thursday, November 13, 2014

What Lessons Can Be Learned For Doomed Social Media Platforms

Before there was Facebook, Twitter, Instagram and others there were other social media networks. The success of the previously mentioned has meant today’s social media users believe there is some stability. However, if anything, the history of the social media realm has taught us that at anytime, something might come along to disrupt that vi

Priyanka Sharma Tuesday, November 11, 2014

Should You Automatically Share Content From Twitter To Facebook?

There has been a long standing relationship between the two social media network rivals. Instead of being fierce rivals that insist you use one or the other, they allow you to share content between platforms automatically.

This is great for those businesses and individuals that want to share the same content with both platforms on a regular basis. Howe

Priyanka Sharma Saturday, November 8, 2014

The Different Types Of Tweets

There are many different types of Tweets you can use within your Twitter campaigns to draw attention to your brand. Each one has specific advantages and disadvantages, but used in the right way can greatly increase the awareness for your brand.

Here are the names, descriptions, advantages and disadvantages of those tweets and how you can best use them to expand yo

Priyanka Sharma Monday, November 3, 2014

Listen To A Podcast To Get Your Business Moving

Social media marketing is a tough marketing avenue to get right when you are just starting out. You need to know the best practices and how to implement them correctly. Reading a book might be one of your options; however, you could also listen to podcasts.

There are several podcasts available that can sharpen your some of

Priyanka Sharma Saturday, November 1, 2014

How To Gain Social Mentions

Part of your overall strategy when creating social media plans should be to increase the reach ofyour brand by gaining social shares and mentions. Social shares are very easy to accumulate on any network and only require you to have a following and some good content. Social mentions on the other hand require you to have a completely different approach.

There are se

Priyanka Sharma Saturday, November 1, 2014

Four Top Social Media Marketing Books To Improve Your Campaigns

A significant number of businesses are now performing some sort of social media marketing. That is a lot of competition to beat in order to get noticed. Therefore, every advantage you can obtain is going to give you better results and make your social media marketing more cost effective.

Learning more about the best practices for your social media marketing campaign

Priyanka Sharma Friday, October 31, 2014

Expand Your Reach With Facebook

Too many businesses still don’t realise how they can generate leads on the social media network giant Facebook. Part of the problem is that Facebook is a more personal platform rather than a corporate one like Twitter and LinkedIn. Therefore, your mindset needs to change.

Just because Facebook is more personal doesn’t mean that it is useless for those se

Priyanka Sharma Friday, October 31, 2014

Common Tweeting Mistakes

Twitter is flooded with brands that often make mistakes when they are constructing their online campaigns. A poorly delivered campaign does not just limit your traffic and lead generation. It can severely damage your reputation online and whether Twitter will remove your account. All it takes is for a few people on the platform to complain about your behaviour for your account to be suspended – forcing you to start ag

Nikhil Tiwari Friday, September 26, 2014

The 80- 20 rule of social media engagement

In any game out there, rules govern the conduct and how players are supposed to relate with eachother. Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule stat

Nikhil Tiwari Thursday, September 25, 2014

Benefits of Premium  Membership On Sociota

Maximise the opportunities on social media with a Sociota Premium Membership. Our Premium Membership account offers you numerous features to drive traffic to your website and extend the reach of your content.

The Premium Membership option is perfect for your business to yield a significant social media return and turn your brand into an industry thought leader. The features on the Premium Membership gives you tool

Sociota Wednesday, September 24, 2014

The Ultimate Social Media Management Experience

Social media is one of the best ways you can communicate with your audience. Not only can it increase brand awareness but it can increase traffic to your website and generate leads. Customers expect your business to have a social media profile on most of the major networks. Those businesses that don’t, may find their brand is shunned by customers.

However, social media can be very time consuming, unless you use a

Nikhil Tiwari Tuesday, September 23, 2014

Other Uses For Your Social Media Profiles

Social media is one of the best ways to build awareness for your brand. The majority ofcontent published online is marketing designed to direct the audience to visit a website. With so many businesses looking to develop relationships with their customers in this manner, it is little wonder the majority of social media campaigns don’t reach their full potential.

What your brand needs to do is differentiate itself. To d

Sociota Monday, September 22, 2014

Social Fails And The Lessons We Can Learn From Them

Social media is fraught with brands making errors in judgement that can damage their online identity. 2014 has been no exception to the various mistakes that have provided endless lessons for social media experts to use.

Here are some of the biggest mistakes from 2014 so far and what lessons we can learn from them.

 

1. Blaming The Tools

Rakesh "Rocky" Agrawal, the forme

Sociota Monday, September 22, 2014

Social Fails And The Lessons We Can Learn From Them

Social media is fraught with brands making errors in judgement that can damage their online identity. 2014 has been no exception to the various mistakes that have provided endless lessons for social media experts to use.

Here are some of the biggest mistakes from 2014 so far and what lessons we can learn from them.

 

1. Blaming The Tools

Rakesh "Rocky" Agrawal, the forme

Nikhil Tiwari Saturday, September 20, 2014

Uses of Social Media You Might Not Have Realised

Social media, like the name suggests, is all about keeping social while on the web but also has a range of uses that you might not have considered. Here are some great, alternative ways to use social media that you can take advantage of today!

1. Getting a job

Between 2012 and 2013, the number of businesses using social media to help people secure a

Nikhil Tiwari Wednesday, September 17, 2014

Do You Want A Powerful Management Tool For Free?

Sociota offers four levels for members to sign up to. This article is going to focus on the free, regular, account you can sign up for. Our regular account is perfect for individuals or those just starting out and wanting to give our management program a try.

Even though we offer our regular account for free, many powerful tools are still available for you. We believe our management system is far more generou

Sociota Wednesday, September 17, 2014

Four Reasons Why You Need A Social Media Management Tool

Social media management is one of the most important activities for your business in today’s digital world. Customers expect businesses to have a social media presence and most will complete research on brands and products through Facebook, Twitter and other platforms before making a purchasing decision.

The right social media management strategy can therefore drive a

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