Social media management is one of the most important activities for your business in today’s digital world. Customers expect businesses to have a social media presence and most will complete research on brands and products through Facebook, Twitter and other platforms before making a purchasing decision.

The right social media management strategy can therefore drive a

It would be hard for Sociota to ignore the fact there are other social media management sites available. There are many of them who have been in the market for a long time such as Hootsuit, Sprout Social, Buffer, Social Oomph or Klout. 

In this article we look at some of the other social media management tools and compare the

Develop and manage your social media profiles with a premium account that will take your strategy to the next level.

Social media is a time consuming activity but one which provide significant rewards. Your target audience will expect you to continuously be publishing new content throughout the day. To adhere to this expectation you either spend a significant amount of your time online or use a social media manage

Social media is fraught with brands making errors in judgement that can damage their online identity. 2014 has been no exception to the various mistakes that have provided endless lessons for social media experts to use.

Here are some of the biggest mistakes from 2014 so far and what lessons we can learn from them.

1. Blaming The Tools

Rakesh "Rocky" Agrawal, the forme

Give your premium social media a little plus with our Premium Plus account, a powerful push to a better social media output.

Social media is an important part of your online marketing activities. Customers regularly claim they use social media for brand and product research, interacting with potential suppliers and resolving issues. Not having an active social media account can be disruptive to your sales process,

Social media is one of the best ways you can communicate with your audience. Not only can it increase brand awareness but it can increase traffic to your website and generate leads. Customers expect your business to have a social media profile on most of the major networks. Those businesses that don’t, may find their brand is shunned by customers.

However, social media can be very time consuming, unless you use a

The current version of Sociota is the next generation Social Media Dashboard that uses the power of collaborative social media analytics. What this means is that any keyword or profile once Sociotized and made public, remains available for others to view in the future too. Similarly, all the keywords sociotized by others remain available for you too. Following is a breakdown of the services offered on Sociota.

Socia

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